Healthcare Engagement Strategy | Discover how digital engagement is changing healthcare

Announcing the winners of the Healthcare Engagement Strategy Awards 2012 #hesawards

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This year, in the third annual Healthcare Engagement Strategy Awards, we see healthcare engagement going further than ever before to… Read more

Everything You Always Wanted to Know about Government Regulators and Social Media Guidelines… But were Afraid to Ask

Regulatory authorities have been working on social media guidelines for drug and device marketers for some time. These were due… Read more

Use of Social Media by Pharmaceutical Companies – a perspective from Macedonia

The following article from a member of Creation Healthcare’s team in Macedonia, inspired by a few routine visits to Facebook… Read more

Healthcare reform in Russia and the role of digital engagement

As the Russian government focuses on strengthening the local pharmaceutical industry,many global pharmaceutical companies are taking an increasing interest in… Read more

Eyeforpharma’s Mobile Strategies for Pharma 2011

This month, my colleagues Daniel Ghinn, Robert Hanvik and I attended Eyeforpharma’s Mobile Strategies for Pharma conference in London. The… Read more

Are we living in a ‘postmodern healthcare marketing world’?

It is safe to say that most communications professionals have learnt the fundamentals of today’s changing environment: communication is now… Read more

Raising Awareness of Health Problems Online: Dementia example

In early November, the UK Department of Health (DH) launched a £2m nationwide campaign to raise awareness of the early… Read more

The Value of Fear

One of the biggest challenges communications professionals face is gaining the attention of senior executives, who face huge pressures every… Read more